Curate a Farm?

Whenever a new Google Review rolls in, I cringe. I'm not a big fan of how opinionated we've become as a society. There is something about the way things are done in the city that I try to avoid in my business, and I wonder, will our customers understand that curation? I want the Farm Store to be NOT CITY somehow. But what exactly does that mean? What exactly is it that makes our business stand out in that "indescribable" way?

When I started the Farm Store on William's place back in 2020, it soon became apparent to me that in addition to farm products, I was selling nostalgia. People would pull in, look up at the barn, watch the chickens run about or gaze out over a field in awe. They were in a moment of understanding that they were physically standing on an actual working farm - a place they maybe hadn't been since they were a kid on Grandma and Grandpa's farm.

That experience cannot be had in any city or historical museum. An actual working farm CANNOT be curated, although I wouldn't be surprised if some business isn't trying...is Disney World making farm simulations yet?

But, I do curate the store to reflect the farm and farm life. Our cookies are the big old-fashioned kind Grandma used to make, our jams showcase the fruit that grows on our properties and our soups will feed your belly and soul after a hard day's work.

I want our store to be anything but "professional and polished." Save that for the cities. I want rustic, natural and unfussy if possible. I have curated this experience for our customers to come simply be in an environment that one day will likely be a thing of the past, have a tiny bit of an old-fashioned farm experience and feel the hospitality in our products.

That's it. Curating my farmy vibe!

Stay well. As always I send lots of love from the farms,

Sarah Brenner